Semiotics
Semiotics (also called semiotic studies) is the systematic study of sign processes (semiosis) and meaning making. Semiosis is any activity, conduct, or process that involves signs, where a sign is defined as anything that communicates something, usually called a meaning, to the sign’s interpreter.
Bibliography
Semiotics. (2023). In Wikipedia. https://en.wikipedia.org/w/index.php?title=Semiotics&oldid=1148728980