Geschichten erzählen - Storytelling
“Stories are how we remember; we tend to forget lists and bullet points.” - Robert McKee
So basically, good stories needs or wants to appeal to people’s emotions. A few important points for storytelling as seen as from communication designs. A good story…
- …contains a reason why (this projects or product is important)
- …has a main character (doesn’t need to a human person)
- …starts with a conflict that can be resolved throughout the story
- …has some kind of structure (for example the three-act structure)
- …creates awareness of your topic
- …lends itself to virality, so it is passed on
This main points are not only for products you want to sell. For example, if you have a presentation of your thesis and it sticks, people will tell other people about your research and that is certainly a good thing. You want to explain your listeners the value of what you do.
Story Structures
- Three-Act, Aristoteles
- The journey of a hero, Campell
- SCQA Framework
- NABC Canvas